For SOLE DXB 2025, we collaborated with Studio Rally and designed an interactive publication for Prince Politique’s booth that transforms the brand’s visual language into a participatory experience. The centerpiece of the booth is a large-format sketchbook, conceived as both an object and an activity, inviting visitors to engage directly with the brand’s design process.

The publication is structured into multiple chapters, each offering a different mode of interaction. One section features apparel tech packs that allow visitors to design their own T-shirts and jerseys, encouraging them to step into the role of the designer and explore Prince Politique’s construction logic.

Another chapter focuses on play and expression, where visitors can color and reinterpret key brand elements, reinforcing familiarity with the visual identity through hands-on engagement. It reflects Prince Politique’s ethos of participation, individuality, and creative freedom, while turning the act of brand exploration into a collaborative and tactile moment within the Sole DXB environment.